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  Welcome To Breakthrough...

DIRECT MAIL
DATABASE DESIGN AND DEVELOPMENT
BREAKTHROUGH TECHNOLOGY
CREATIVE SERVICES - FULL SERVICE CREATIVE
THE CREATIVE PROCESS
GETTING RESULTS
1-TO-1 MARKETING, B-TO-C MARKETING, AND B-TO-B MARKETING
VALUE PERCEPTION

direct mail

Breakthrough Direct Marketing, Inc. is a direct and targeted marketing company that provides direct marketing services to a wide range of local, regional, and national consumer, business-to-business and one to one marketers. We are vertical market experts dedicated to quality and service. We understand that each customer has his or her own preference as to color, copy, layout and design. To ensure these needs are met, we offer three affordable direct mail solutions. For those who want to design their direct mail to be exclusive to their dealership(s) and take advantage of our exclusive advanced industry technology or those that want the really low costs associated with a combined print run with other Breakthrough customers, there is a program to meet your needs. By taking the work off your shoulders, each option saves you time and money on analysis, development, production and execution. Most importantly, you’ll benefit from Breakthrough’s expertise in analysis and segmentation to help generate the desired response to your direct mail offerings.

DATABASE DESIGN AND DEVELOPMENT

No factor is more fundamental to effective direct mail campaigns than the construction, management and utilization of your campaigns accurate and current campaign database. The success of your Customer Development Management (CDM) and Customer Relationship Management (CRM) initiative is largely based on the quality, accessibility, and currency of your customer data and the data you append your customers data to. So how do you ensure that your information is correct, accurate and relevant? Through Breakthrough Direct’s Technology Solution Suite!
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BREAKTHROUGH TECHNOLOGY


Ensure your information/message is correct, accurate and relevant with the Breakthrough Technology Solution Suite. This customer-centric database marketing solution combines Breakthrough’s unique customer data management capabilities, elite multi-channel analytics, superior campaign management and real-time personalization reporting with vertical market expertise—resulting in a better ability to help you meet your customers’ informational and product needs.

Our Technology Solution Suite products are fully relational, Web-based, privacy compliant, operational and analytic customer-management systems exploiting the power of our unique technology bridge.

Our suite of products includes Web-based services which quickly distribute prospect inquiries from all channels and allow you to query data, to measure program performance and ultimately to calculate your marketing return on investment.
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CREATIVE SERVICES - FULL SERVICE CREATIVE

The goal of our creative is to conceive and execute brand-building advertising that pulls results, delivers measurable return on investment (ROI) and reinforces the client’s position in the market. This branded direct marketing is what we’re all about.

From traditional print to unique direct marketing campaigns, Breakthrough Direct’s creative services offers award-winning, strategically directed creative, copy writing and graphic design. We will commit our best resources to your work, make it our priority to understand your needs, be flexible, meet or beat aggressive deadlines, and provide you with competitive pricing — while at the same time maintaining your quality standards through complete execution by our print/production resources. The result will be a creative product within your budget that meets and exceeds your goal of consistent, effective delivery of your image, product and offer to your customer or prospect.
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THE CREATIVE PROCESS

You’ll take advantage of a creative process that includes a thorough strategic analysis of your project or campaign, resulting in a finely tuned creative approach — designed to break through the clutter and produce results. We’ll become “specialists” on your brand image, brand voice, corporate identity, and customer-driven preferences — then bring it to life in the direct mail environment.
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GETTING RESULTS

Breakthrough Direct Marketing, Inc.

• Responds quickly to your ever-changing needs
• Provides high-quality, on-target creative
• Works effectively with general advertising agencies as needed
• Understands the entire process from initial design to 100% produce-ability
• Blends discipline, experience and talent to bring our clients strategically sound and targeted creative

Apply the knowledge. Clients maximize the value of database and analytical knowledge by putting it to work in acquisition, retention and loyalty programs; privacy initiatives; customer care services; merger and acquisition communications; sales and lead management systems; and company-specific promotional campaigns. Break through Direct Marketing has the direct marketing experience, technical knowledge and strategic planning expertise not just for analyzing the data or drawing conclusions, but for making recommendations that are action-oriented. We’ll help you put your data to work - to plan, analyze, measure and refine your marketing programs. And we’ll help you apply the knowledge for growth and profitability through:

• Strategic planning
• Campaign planning and management
• Customer acquisition, retention and loyalty programs
• Customer care solutions
• Privacy initiatives
• Merger and acquisition communications
• Sales and lead management

We’ll help you maximize the value of your information and improve your return on marketing dollars invested. Breakthrough Directs Monthly Direct Mail Campaign, on average, consistently increases business by 10 % to 15% per month. For most auto dealers, that is an additional 25 to 50 deliveries each month.
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1-TO-1 MARKETING, B-TO-C MARKETING, AND B-TO-B MARKETING

Acquiring and maintaining new & loyal customers starts with analyzing your customer database and determining which customers are most responsible for your success, which have the biggest revenue potential, and which are most likely to respond to your competitors’ offers. The next step is to determine which of 5 basic strategies will most effectively retain your valuable customers: behavior recognition, general recognition, frequent buyer, product quality and customer satisfaction, or customization and collaboration. Breakthrough Direct has expertise across a wide range of industries in all 5 areas, designing and managing programs to build new & current customer loyalty and drive sales.
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VALUE PERCEPTION

The major factor in deciding what type of direct mail campaign program to pursue is not what you want to give your customers, but what your customers really want. Whether the decision is one that attracts the first time buyer, or a frequent buyer program or a multilevel benefit program based on spending levels, Breakthrough Direct can help you create, produce and distribute the program, as well as analyze its performance. We offer:

• DATABASE MANAGEMENT             • STRATEGIC PLANNING     • CREATIVE SERVICES
• PRINT, PRODUCTION, AND MAIL  • FULFILLMENT SERVICES  • RESPONSE ANALYSIS
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VERTICAL EXPERTISE
Automotive
Retail
Health
Financial

"We choose to deliver a level of service that others are either unwilling or unable to provide!"

MISSION STATEMENT:
Lead Persons To The Lord...
Lead Businesses To Profit!

 

PH: 877.300.2836
• FAX:
772-264-5974
 

WHAT
BREAKTHROUGH
DIRECTS CUSTOMERS
ARE SAYING:


Everyone Else Said The Mail Couldn’t Be Mailed Out That Quickly - Called Breakthrough Direct And The Following Week We Had A Great Sale! Sold 17 Units In Two Days!

- Delray Beach, FL
5/25/08

Breakthrough Direct’s Technology Is Unmatched And Gives Us The Tools To Strategically Sell Allot More Prospects Because We Know What They Are Looking For Before The Sale, Great Job!

- Hendersonville, NC
3/16/08

All I Have To Say Is Wow! Its Been A Long Time Since We’ve Had Successful Mail Campaigns. We Trust Breakthrough Enough To Give Them The Next Six Months Of Our Budget, First Time We’ve Ever Done That!

- Bakersfield, CA
9/5/08

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